TRAIN SMARTER AND HARDER, INC.
Privacy Policy
Version: 2.0
Effective Date: [November 12th, 2024]
Last Updated: [July 14th, 2026]
1. Introduction
Welcome to Train Smarter and Harder, Inc. ("Train Smarter and Harder," "Company," "we," "our," or "us").
We respect your privacy and are committed to protecting the personal information entrusted to us. This Privacy Policy explains how we collect, use, disclose, store, retain, and protect personal information obtained through our website, coaching services, athletic training programs, communications, and related business operations.
This Privacy Policy applies to information collected through:
Online contact forms
Membership inquiries
Personal training services
Small group training
Youth sports performance programs
Nutrition coaching
Email communications
SMS/text messaging
Calendly appointment scheduling
QuickCoach coaching platform
PushPress member management
In-person registration forms
Any other online or offline interactions with Train Smarter and Harder, Inc.
By accessing our website or using our services, you acknowledge that you have read and understand this Privacy Policy.
2. Our Commitment to Privacy
Protecting your personal information is important to us.
We are committed to collecting only information that is reasonably necessary to operate our business, provide coaching services, communicate with our clients, improve our programs, comply with applicable laws, and maintain a safe environment for our athletes and members.
We do not sell your personal information for monetary compensation.
We also strive to comply with applicable federal and state privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), where applicable.
3. Scope of This Privacy Policy
This Privacy Policy applies to all visitors, clients, prospective clients, members, parents, guardians, athletes, coaches, vendors, and others who interact with Train Smarter and Harder, Inc.
It applies whether information is collected:
Online
In person
By telephone
Through email
Through SMS/text messaging
Through social media
Through online advertising
During consultations
During training sessions
Through third-party service providers acting on our behalf
4. Definitions
For purposes of this Privacy Policy:
Personal Information means information that identifies, relates to, describes, or could reasonably be linked to a particular individual or household.
Sensitive Personal Information includes information such as health-related information voluntarily provided by clients, precise account credentials, and other categories recognized under applicable law.
Processing means collecting, storing, organizing, using, sharing, modifying, transmitting, or deleting information.
Service Provider means a third party that performs services on our behalf pursuant to contractual obligations.
5. Notice at Collection (California Residents)
If you are a California resident, Train Smarter and Harder, Inc. collects personal information for legitimate business purposes before, during, and after your interaction with our company.
The categories of information we collect, the reasons we collect it, and our retention practices are summarized below.
Category
Examples
Business Purpose
Identifiers
Name, email, phone number, address
Memberships, communication, customer service
Personal Records
Date of birth, emergency contacts
Registration, safety, program administration
Health & Fitness Information
PAR-Q, injuries, medical history voluntarily provided, exercise limitations, goals
Safe coaching, exercise programming, risk management
Commercial Information
Membership history, purchases, billing records
Account management, accounting
Internet Activity
Website usage, browser type, pages visited, cookies
Website improvement, analytics, security
Device Information
IP address, operating system, browser
Security, analytics
Communications
Emails, SMS messages, support inquiries
Customer service, appointment reminders
Marketing Preferences
Newsletter subscriptions, promotions
Marketing communications with consent
We retain information only as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, maintain appropriate business records, and enforce our agreements.
6. Categories of Personal Information We Collect
Depending on how you interact with Train Smarter and Harder, Inc., we may collect the following categories of information.
A. Contact Information
Full name
Email address
Mobile phone number
Home address
Date of birth
B. Parent or Guardian Information
For youth athletes, we may collect:
Parent or guardian names
Contact information
Emergency contact information
Relationship to athlete
Authorization for participation
C. Health & Fitness Information
To help us provide safer and more effective coaching, we may collect information voluntarily provided by clients, including:
PAR-Q responses
Injury history
Medical conditions relevant to exercise
Physical limitations
Medications disclosed for safety purposes
Exercise restrictions
Fitness assessments
Performance goals
Nutrition goals
Emergency medical information
We request only information that is reasonably necessary to deliver our services safely and effectively.
7. Sensitive Personal Information
Certain information collected by Train Smarter and Harder, Inc. may be considered "Sensitive Personal Information" under applicable law.
This may include:
Health history
Injury history
Exercise limitations
Emergency contacts
Parent/guardian information relating to minors
Account login credentials (if applicable)
We use this information solely for legitimate business purposes such as:
Providing safe coaching
Developing individualized training programs
Responding to emergencies
Maintaining accurate records
Complying with legal obligations
We do not use Sensitive Personal Information to infer characteristics about individuals for advertising or profiling purposes.
8. Information We Collect Automatically
When you visit our website, certain information is collected automatically.
This may include:
IP address
Browser type
Operating system
Device type
Referring website
Pages viewed
Time spent on pages
Click activity
General geographic region
Date and time of access
Session information
This information helps us:
Improve website functionality
Understand visitor behavior
Measure advertising effectiveness
Protect against fraud and abuse
Improve the user experience
9. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to improve functionality, analyze website traffic, and evaluate the effectiveness of our marketing efforts.
These technologies may include:
Essential cookies necessary for website functionality.
Analytics cookies, including Google Analytics, which help us understand how visitors use our website.
Advertising technologies such as the Meta (Facebook) Pixel and Google Ads Conversion Tracking, which help measure the effectiveness of advertising campaigns and improve relevant marketing.
Where required by applicable law, we will request consent before placing non-essential cookies or similar technologies on your device. You can manage your cookie preferences through our consent banner (when available) or by adjusting your browser settings. Disabling certain cookies may affect the functionality of portions of the website.
Additional information about our use of cookies is available in our separate Cookie Policy.
10. How We Use Your Personal Information
Train Smarter and Harder, Inc. collects and uses personal information only for legitimate business purposes related to operating our business, providing coaching services, improving our website, communicating with clients, and complying with legal obligations.
Depending on your relationship with us, we may use your information to:
Provide Coaching Services
Create individualized training programs
Deliver personal training and small group coaching
Administer youth athletic development programs
Track attendance and participation
Schedule appointments
Monitor progress
Communicate with athletes and parents
Recommend appropriate programming based on information voluntarily provided
Health & Safety
Health information is collected solely to help us provide safe coaching.
Examples include:
Reviewing PAR-Q questionnaires
Understanding injuries or physical limitations
Adjusting exercises when appropriate
Responding to emergencies
Contacting emergency contacts when reasonably necessary
We do not use health information for advertising or marketing purposes.
Membership Administration
We may use personal information to:
Create member accounts
Maintain membership records
Process cancellations
Manage billing
Verify identity
Maintain attendance records
Provide customer service
Communications
We may communicate with you regarding:
Appointment reminders
Schedule updates
Membership information
Customer support
Facility announcements
Coaching updates
Educational resources
New programs
Promotions
Newsletters
Special events
You may opt out of promotional communications at any time.
Website Operations
Information collected through our website helps us:
Improve website performance
Identify technical issues
Enhance security
Improve user experience
Measure marketing performance
Understand website traffic
Detect fraud
Prevent unauthorized access
Legal Compliance
We may process information when necessary to:
Comply with applicable laws
Respond to lawful requests
Resolve disputes
Protect legal rights
Enforce agreements
Meet tax and accounting obligations
11. Legal Bases for Processing Information
Where applicable, Train Smarter and Harder, Inc. processes personal information based upon one or more of the following legal grounds:
Performance of a contract
Compliance with legal obligations
Legitimate business interests
Protection of health and safety
Consent where required by law
Where your consent is required, you may withdraw that consent at any time, subject to legal or contractual limitations.
12. Payment Processing
For your convenience, payments are generally processed through trusted third-party payment providers.
These providers may include:
PushPress
Stripe
Square
Payment information submitted through these providers is governed by their respective privacy and security policies.
Train Smarter and Harder, Inc. generally does not store complete payment card numbers on its own servers.
If payment information is occasionally collected manually (for example, at a client's request), we take reasonable measures to safeguard that information and use it only for authorized payment purposes.
13. Third-Party Service Providers
To operate our business efficiently, we work with trusted service providers who perform services on our behalf.
These providers may include:
Membership Management
PushPress
Payment Processing
Stripe
Square
Coaching Platform
QuickCoach
Appointment Scheduling
Calendly
Email Marketing
ConvertKit
Analytics
Google Analytics
Advertising
Meta Platforms
Google Ads
Website Hosting
Our website hosting provider and related technology vendors.
These providers receive only the information reasonably necessary to perform services for us and are contractually expected to protect that information.
14. Email Communications
If you choose to subscribe or otherwise provide your email address, we may send:
Newsletters
Educational articles
Training tips
Program announcements
Promotions
Event invitations
Membership information
Business updates
Every marketing email includes an unsubscribe option.
Transactional emails (such as appointment confirmations or billing notifications) may still be sent even if you unsubscribe from marketing communications.
15. SMS/Text Messaging
If you voluntarily provide your mobile phone number and consent to receive text messages, we may send SMS communications regarding:
Appointment reminders
Schedule updates
Membership notices
Program reminders
Promotional offers
Business announcements
Consent to receive marketing text messages is not a condition of purchasing our services.
You may opt out of marketing text messages at any time by following the instructions provided in the message (such as replying STOP, where applicable).
Standard message and data rates may apply.
16. Google Analytics
Our website uses Google Analytics to better understand how visitors interact with our website.
Google Analytics may collect information such as:
Pages visited
Session duration
Browser type
Device information
Approximate geographic location
Referring websites
This information helps us:
Improve website performance
Understand user behavior
Improve navigation
Measure website effectiveness
Google Analytics does not provide us with personally identifying information unless you voluntarily provide it elsewhere.
17. Google Ads Conversion Tracking
We may use Google Ads Conversion Tracking to measure the effectiveness of our advertising campaigns.
This technology helps us understand whether visitors complete actions such as:
Contact form submissions
Appointment requests
Membership inquiries
This information helps us improve our advertising while providing a better user experience.
18. Meta Pixel
Our website may use the Meta (Facebook) Pixel.
The Meta Pixel helps us:
Measure advertising performance
Improve marketing campaigns
Understand website activity
Deliver more relevant advertisements
Information collected through the Meta Pixel may be associated with your Meta account if you are logged into Meta services.
You can learn more about Meta's privacy practices through Meta's own privacy resources.
19. Social Media
If you interact with Train Smarter and Harder through social media platforms, those platforms may collect information according to their own privacy policies.
Examples include:
Facebook
Instagram
YouTube
LinkedIn
We encourage users to review the privacy policies of those platforms.
20. Testimonials, Reviews & Media
If you voluntarily provide:
Testimonials
Reviews
Before-and-after stories
Success stories
Photos
Videos
you grant Train Smarter and Harder permission to use that content only as authorized by any applicable media release or other agreement.
If you later wish to request removal of publicly displayed content that you previously authorized, please contact us. While we will consider all reasonable requests, certain content may remain where required for legal, archival, or contractual purposes.
21. Children's Privacy & Youth Athlete Programs
Train Smarter and Harder, Inc. proudly provides coaching and athletic development programs for youth athletes.
Because many of our participants are under the age of 18, we take additional precautions regarding information relating to minors.
When a participant is under 18 years of age, we expect personal information to be provided by a parent or legal guardian unless otherwise permitted by law.
Information relating to a minor may include:
Athlete's name
Date of birth
Parent or guardian contact information
Emergency contact information
Medical or injury information voluntarily disclosed
Participation history
Attendance records
Program registrations
Coaching notes reasonably necessary to provide services
We use this information solely to:
Provide coaching services
Ensure participant safety
Communicate with parents or guardians
Administer programs
Meet legal obligations
Respond appropriately during emergencies
We do not knowingly sell or use children's personal information for behavioral advertising.
If a parent or guardian believes we have collected information from a child in a manner inconsistent with applicable law, they may contact us and we will investigate and take appropriate action.
22. California Consumer Privacy Rights (CCPA/CPRA)
If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), subject to applicable exceptions.
These rights may include:
Right to Know
You may request information regarding:
The categories of personal information we collect.
The sources from which information is collected.
The purposes for collecting or using information.
The categories of third parties to whom information is disclosed.
The specific pieces of personal information we maintain about you, where required by law.
Right to Access
You may request access to personal information we maintain about you, subject to identity verification and applicable legal limitations.
Right to Correct
If you believe information we maintain is inaccurate, you may request that we correct it.
Right to Delete
You may request deletion of personal information we have collected from you, subject to exceptions such as legal obligations, fraud prevention, safety, tax requirements, or the establishment, exercise, or defense of legal claims.
Right to Data Portability
Where applicable, you may request a portable copy of certain personal information you have provided to us.
Right to Non-Discrimination
We will not discriminate against you for exercising your privacy rights under applicable California law.
23. Sensitive Personal Information
Certain information we collect may be considered Sensitive Personal Information under California law.
Examples include:
Health information voluntarily provided for coaching.
Injury history.
Exercise limitations.
Emergency contact information.
Parent or guardian information associated with minor participants.
Account credentials (if applicable).
We use Sensitive Personal Information only for legitimate business purposes, including:
Delivering coaching services.
Maintaining participant safety.
Responding to emergencies.
Fulfilling contractual obligations.
Meeting legal and regulatory requirements.
We do not use Sensitive Personal Information to infer characteristics about individuals for advertising or profiling purposes.
24. Selling and Sharing Personal Information
Train Smarter and Harder, Inc. does not sell personal information in exchange for money.
However, certain website technologies—such as analytics or advertising tools—may be considered "sharing" under California law because they involve the disclosure of certain online identifiers to third parties for cross-context behavioral advertising.
Where required by applicable law, we will provide notice and appropriate choices regarding these activities.
California residents may have the right to opt out of such sharing where applicable.
25. Authorized Agent Requests
California residents may designate an authorized agent to submit certain privacy requests on their behalf.
Before honoring a request submitted by an authorized agent, we may require:
Verification of the individual's identity.
Proof that the agent has authority to act on the individual's behalf.
Additional information reasonably necessary to process the request.
26. Data Retention
Train Smarter and Harder, Inc. retains personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.
Retention periods depend on factors including:
The nature of the information.
Applicable legal obligations.
Tax and accounting requirements.
Safety considerations.
Membership history.
Dispute resolution.
Fraud prevention.
Business recordkeeping.
When information is no longer reasonably necessary, we will take appropriate steps to securely delete, anonymize, or otherwise dispose of it, unless a longer retention period is required by law.
27. Data Security
We maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
Examples of measures may include:
Secure password practices.
Access controls.
Encryption where appropriate.
Secure payment processing through trusted providers.
Routine software updates.
Employee access limited to business needs.
Despite these efforts, no method of electronic transmission or storage can be guaranteed to be completely secure. We encourage users to take reasonable precautions to protect their own information as well.
28. Data Breach Response
If we become aware of a security incident affecting personal information, we will investigate the matter promptly.
Where required by applicable law, affected individuals and appropriate regulatory authorities will be notified in accordance with applicable legal requirements.
29. Global Privacy Control & Do Not Track
Some web browsers allow users to send Global Privacy Control (GPC) signals or Do Not Track (DNT) requests.
Where required by applicable law, we will honor valid Global Privacy Control signals.
Because there is no universally accepted standard governing Do Not Track signals, our website may not respond to all DNT requests.
30. International Visitors
Our website is intended primarily for individuals located within the United States.
If you access our website from outside the United States, you understand that your information may be transferred to, processed in, and stored in the United States, where privacy laws may differ from those in your jurisdiction.
31. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, services, technologies, or applicable laws.
When material changes are made, we will revise the "Last Updated" date at the beginning of this Privacy Policy and, where required by law, provide additional notice.
Your continued use of our website or services after the effective date of an updated Privacy Policy constitutes acceptance of the revised policy.
32. Contact Us
If you have questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us:
Train Smarter and Harder, Inc.
3341 Walnut Blvd., Suite 320Brentwood, CA 94513
Website:https://trainsmarterandharder.com
Email: hello@trainsmarterandharder.com
Phone: (925) 306-0888
© 2026 Train Smarter and Harder, Inc. All Rights Reserved.